IDLife, LLC announced Michael Hartman, PhD has been appointed Chair of the Scientific & Medical Advisory Board. Dr. Hartman is a faculty member at the University of Oklahoma and holds deep expertise in exercise physiology, nutrition science, human performance, product research and development, ingredient evaluation, claims substantiation and science education. As Chair, Dr. Hartman will guide IDLife’s scientific review process and support the research and development of new products, as well as assist in the education and training of field and corporate team members and provide executive counsel on emerging developments in the fields of exercise physiology, nutritional science, biological optimization and wellness technology.

“IDLife was built on a simple but powerful idea: no two people are exactly alike, so health and nutrition should not be treated as one-size-fits-all,” said Mark Bennett, IDLife Chief Business & Legal Officer. “The supplement industry has too much noise and not enough discipline. Consumers deserve better. Dr. Hartman helps IDLife do what we believe the industry should be doing: ask better questions, evaluate the science, educate clearly and build products that actually fit the individual. His leadership gives our Scientific & Medical Advisory Board a stronger voice as we continue evolving IDLife from a product company into a personalized wellness platform.”

IDLife is working to expand its personalized nutrition platform, digital assessment technologies, targeted wellness solutions and its science-driven product portfolio, and believes Dr. Hartman’s appointment will bring a strengthened focus to the company’s goal of advancing an education-driven and individualized approach to health and wellness.

“The future of wellness belongs to companies that can combine science, personalization, education and technology in a way that helps people make more confident and informed decisions about their health,” said Laura Brandt, IDLife President. “Dr. Hartman’s leadership helps accelerate that vision as we continue building a platform designed to make personalized wellness more accessible and easier to navigate for consumers.”