Beautycounter’s parent company Counter Brands, LLC announced that Marc Rey will be appointed Beautycounter Chief Executive Officer, effective February 1, 2022. Beautycounter Founder Gregg Renfrew will transition into a new role as Executive Chair and Chief Brand Officer. Rey and Renfrew will now work together to accelerate the company’s growth and continue to build brand awareness while strengthening Beautycounter’s omnichannel presence. 

Since launching the company in 2011, Renfrew has been a vocal advocate of cosmetics reform and protective regulations. Her efforts and testimonies before Congress have resulted in the passage of ten legislative pieces, and she commits that she will remain dedicated to this social mission, the company’s mission and the industry overall. 

“As the Founder of Beautycounter, my focus is on the future of our company to ensure we continue to lead our industry toward a better place,” said Gregg Renfrew, Founder, Executive Chair, and Chief Brand Officer of Beautycounter. “Marc is aligned with my ambitious vision for Beautycounter and our continued role in defining the industry’s evolution. His track record of scaling and optimizing businesses, proven ability to develop talented teams, and commitment to changing beauty for the better make him a natural fit as we continue to pursue long-term growth and expansion.” 

Rey is a seasoned executive, and joins the company after spending years working with major global cosmetics brands. In his career, Rey has been known for his ability to scale companies through rapid growth and to implement operations that reflect a larger mission. In his new role, he will guide Beautycounter as it identifies new opportunities within its omnichannel strategy and finds new pathways toward growth. 

“I am thrilled to join Gregg and her team at Beautycounter, the undeniable pioneer of clean beauty,” said Marc Rey, newly appointed CEO of Beautycounter. “Under Gregg’s leadership, the company has led widespread industry transformation and a movement that continues to gain momentum. I look forward to working with Gregg to build on the success the company has achieved over the past decade, and to execute a business strategy that will set us up for continued growth and impact in the decades to come.”