Partner.Co announced Lucy West will take on an additional role as General Manager of Japan. West already leads the Canada and Asia Pacific markets and has proven her ability to strengthen regional collaboration and brand partner engagement. She will now also oversee Japan to ensure continuity, momentum and strategic alignment across the Asia Pacific region.

West’s expanded role is part of Partner.Co’s vision to provide high-impact and strategic support for the Asia market as it works to expand its business footprint while building communities and shared success.

“Since joining Partner.Co, Lucy has driven rapid and sustained growth in every market under her oversight,” said John Wadsworth, Partner.Co Founder and Chief Brand Partner Officer. “She is deeply involved with our teams and Brand Partners, highly invested in their success and consistently focused on building strong, scalable businesses. Her track record of momentum and market expansion makes her a natural choice to guide the Japan market during this next chapter.”