Arbonne has appointed Lori Burgher as Chief Marketing and Growth Officer. Burgher brings more than 25 years of experience leading marketing campaigns and growth initiatives for companies in domestic and international markets and specializes in brand management, digital experience and customer engagement.

Burgher will now oversee the creation of Arbonne’s product innovation strategy, marketing plans and brand visibility initiatives and will lean on data analytics to enhance customer experiences.

“Lori’s appointment marks an exciting new chapter for Arbonne as we expand in the wellness industry,” said Jen Orlando, Arbonne CEO. “Her customer-focused, data-driven approach will help Arbonne maintain its leadership while adapting to the evolving needs of our customers and markets. Her addition to the Arbonne C-Suite solidifies us as a women-led business that has a unique insight on how to engage with and grow our mission and community.”