NewAge, Inc. announced Kevin Manion has been appointed to the role of Chief Financial Officer.

Manion brings previous CFO experience working for companies that operate household name brands, and has facilitated a multibillion-dollar sale and held seats on several boards within the consumer goods category.

“We are thrilled to have someone of Kevin’s background and tremendous track record of experience join our cause at NewAge,” said Brent Willis, Chief Executive Officer of NewAge. “As we have evolved, we have continued to strengthen the management team and our organizational capabilities, and Kevin is a perfect embodiment of that evolution. Kevin will be an incredible addition to our global operations as we scale NewAge to the next level.”

Manion is a CPA (inactive), Certified Production and Inventory Control Manager (CPIM), Certified Treasury Professional, Certified in Investor Relations by NIRI and certified as a board member by the National Association of Corporate Directors.

“I am very excited to be joining NewAge at this important inflection point in the business,” Manion said. “NewAge’s healthy products deliver direct-to-consumer has the opportunity to be a leading and disruptive model versus legacy consumer goods industry leaders. This is a business that is undervalued, and I look forward to partnering with Brent to realize the full potential of the business and deliver significant value creation for shareholders as a result.”