USANA Executive Chairman Kevin Guest has been named the new Chairman of the Direct Selling Education Foundation (DSEF). 

Guest served as USANA’s Chief Executive Officer from 2016 to 2023, when he was named Executive Chairman of USANA’s board. He has also served as Chairman of the Direct Selling Association (DSA) for the past two years. 

“It is a great honor to support the Direct Selling Education Foundation through my new role,” Guest said. “I believe so strongly in the DSEF’s 50-year mission to engage and educate the public on the ways direct selling empowers individuals, supports communities, and strengthens economies worldwide. I’m excited to work with the talented DSEF staff and board members to make a difference for our industry and millions of direct sellers and their customers.”