Oriflame announced Kenneth Benaim Campbell has been appointed Chief Executive Officer. Campbell brings more than three decades of international leadership experience, including 27 years at L’Oréal, where he served in senior leadership positions across Europe, Asia and Latin America. He also brings expertise in leading large consumer product goods companies through periods of transformation and growth.

“Kenneth is an exceptional international leader with deep beauty industry expertise, extensive global experience and a strong track record of building brands, developing people and delivering results,” said Robert Bensoussan, Oriflame Board Chairman. “The board unanimously believes he is the right leader to guide Oriflame through its next phase of development and growth.”

Campbell succeeds Anna Malmhake, who served as CEO and President during the company’s recapitalization and transformation strategy development.