Betterware de Mexico, which recently acquired JAFRA, announced it has appointed Karalee Mora to the role of Chief Executive Officer of JAFRA USA. 

Mora has worked in the direct selling industry and in several senior executive positions for the last 18 years. The company stated that it expects Mora’s leadership will be instrumental in delivering breakeven results by mid-2023 and improved third quarter profitability by 2023. 

“Karalee is the right leader for JAFRA USA, given she possesses extensive knowledge of the direct selling industry,” said Luis G. Campos, Executive Chairman of the Board. “We look forward to benefit from her leadership and knowledge, which we expect to position JAFRA USA for strong growth.”