MAKE Wellness announced the key executive leadership roles that will drive growth and innovation for the brand. Justin Serra will serve as Chief Executive Officer and brings multiple decades of operational and strategic expertise. His leadership philosophy is focused on delivering “impactful results while fostering a strong organizational culture” as he shepherds the company’s growth.

Robert Finigan has been appointed Chief Marketing Officer and will lead the creative vision for the brand, ensuring that it resonates with a global audience.

Truman Hunt will serve as Executive Chairman. His tenure as the CEO for a leading wellness company is expected to complement the strengths brought by Finigan and Serra.

“We’re excited to officially introduce our leadership team,” said Justin Prince, MAKE Wellness Co-Founder. “Each of these individuals brings a unique perspective and a proven track record of success. Their expertise and passion for making an impact will be instrumental as we chart a bold course forward in redefining wellness. This is about building something bigger than a business—it’s about creating a legacy of leadership and innovation.”