Awakend welcomed Justin Rose as the company’s new president. Rose has three decades of experience as an industry leader, working with multibillion-dollar companies and holding C-suite executive positions within well-known direct selling brands. 

“We are honored to have someone of Justin’s caliber and tremendous track record of experience join our movement at Awakend,” said Rodney James, Awakend Founder and Chief Executive Officer. “A seasoned and highly talented executive, Justin’s leadership [complements] both the corporate side and the field in equal measure. His understanding of building a strong foundation that’s able to pivot as needed to encourage large-scale growth is unparalleled.”