Partner.Co welcomed Jose Villar as the company’s Regional Director of Field Development for the Asia-Pacific market. Villar brings decades of international business development and leadership experience, and has a track record of leading successful market launches and expansion efforts across Asia, Latin American and the Middle East. Villar will now lead strategic growth across the APAC region, focusing on increasing activation and building sustainable, high-impact business foundations.

“Jose brings a rare combination of strategic vision, field empathy and hands-on experience launching and growing markets in the region,” said Lucy West, Partner.Co Vice President of APAC and Canada. “His depth of knowledge and love for APAC make him the perfect fit for this role. We’re thrilled to have him on board and can’t wait to see his impact with our Brand Partners.”

In his first year, Villar plans to focus on three key priorities: successfully launch Partner.Co in new strategic markets, boost brand partner activation and engagement across APAC, and build localized systems of support for long-term success.