AdvoCare has appointed John Peirano to Vice President of Integrated Marketing. Peirano brings more than 15 years of career experience leading senior marketing roles for well-known beverage companies and has extensive expertise working within the consumer packaged goods (CPG) industry, building brands and driving revenue through integrated campaigns that stretch across retail and e-commerce channels.

“We are thrilled to have John joining us to lead our marketing efforts and help build the AdvoCare of tomorrow,” said Christina Helwig, AdvoCare CEO. “His depth of industry knowledge and experience promoting lifestyle CPG brands made him the perfect choice!”