Nature’s Sunshine Products, Inc. announced John Hnanicek has been named Chief Technology Officer. Hnanicek brings decades of senior leadership experience across consumer, retail and direct-to-consumer organizations and previously served as Chief Digital Innovation Officer at another well-known direct selling brand. Hnanicek specializes in technology, digital innovation and e-commerce transformations and technology modernization.

“We are excited to welcome John to Nature’s Sunshine’s executive team,” said Ken Romanzi, Nature’s Sunshine Chief Executive Officer. “John brings a rare combination of deep technical expertise, digital innovation leadership and operational experience that will be critical as we continue to modernize our technology platforms, enhance the customer and consultant experience, and support our long-term growth strategy.”