Zurvita promotes Vice President of Finance, Jennifer Bailey to Chief Financial Officer. Bailey has been with Zurvita since its inception in 2008. As Chief Financial Officer for Zurvita, she is responsible for the company’s financial operations functions, including reporting, analytics, audit, treasury, and all around corporate financial efficiency. Bailey works closely with the operations teams and other executives to develop and implement a big-picture revenue strategy. 

“We are grateful to have Jennifer on our executive team, her knowledge and expertise make her a proven and valuable to the organization,” says Zurvita founder and CEO Jay Shafer, “Her contributions to Zurvita’s financial wellness are unmatched, she has continually guided our financial practices with great success; it’s such a well-deserved promotion.” 

“I am honored to take on this new role for this company I am proud to serve. I love the people at Zurvita and the variety of daily challenges that come with the role, but mostly, I connect deeply to the company’s founding principles as they align with my own values and background,” says Bailey.