4Life announced it has selected Jeff Kalinin as its first-ever Chief Global Operations Officer. Kalinin has been with the company for more than two decades, serving as Director of IT, Vice President of IT, Vice President of International and then Senior Vice President of International, where he was tasked with operational responsibilities across all markets outside of the U.S. and Canada.

“Jeff has proven himself time and again,” said 4Life CEO Danny Lee. “His new role as Chief Global Operations Officer will provide us with a vertical harmony between northern North America and our 24 international offices.”

In this newly created role, Kalinin will oversee marketplace operations and the company’s worldwide sales teams.

“I’m really excited about this new responsibility, each member of my team, and the position of 4Life around the world,” Kalinin said. “I look forward to great success as we move into the second half of 2021.”