Nature’s Sunshine Products, Inc. announced Janine Weber has been appointed Executive Vice President and President, North America. Weber brings more than 25 years of leadership experience, with expertise in the direct selling industry, sales enablement, customer experience, business development and organizational leadership. In this new role, Weber will lead the company’s North America business and will work to drive growth, strengthen consultant engagement, enhance the customer experience and advance the brand’s commercial strategy across the US and Canada.

“Janine is an accomplished leader with a proven ability to drive growth, build high-performing teams, and create exceptional experiences for customers and field leaders,” said Ken Romanzi, Nature’s Sunshine Chief Executive Officer. “Her extensive direct selling experience, strategic mindset and passion for helping people succeed make her an ideal addition to our team. We are excited to welcome Janine to Nature’s Sunshine and look forward to the impact she will have as we continue executing our long-term growth strategy.”