LG H&H Americas, the parent company of Avon, announced that Hyeyoung Moon has been appointed Chief Executive Officer. This is the first time in company history that a woman has held this role.  

Moon will now oversee all of LG H&H America’s businesses, which includes Avon. Previously, Moon held senior executive roles at Amazon Business and Starbucks. 

“I am honored to lead LG H&H Americas,” Moon said. “I look forward to working alongside our many talented teams to pave the way for growth and success driving a new era of innovation in the beauty and personal care space.” 

LG H&H also announced Liza Maldonado will now lead the U.S. Avon field sales organization as the Head of Direct Selling for the U.S., Puerto Rico and Caribbean. In this role, Maldonado will align business trends with customer needs. 

Maldonado brings 25 years of leadership experience, including her most recent position as General Manager for Avon Puerto Rico and Caribbean. 

“I’m excited for the opportunity to lead the Avon social selling business in North America,” said Maldonado. “My biggest responsibility is to make sure that all of our Avon Representatives have an extraordinary experience that encourages them to grow within their aspirations.”