Beautycounter Founder Gregg Renfrew announced that she has stepped away from her role as executive chair and chief brand officer for the company. Renfrew launched Beautycounter in 2013 and began educating consumers on the dangers found in the personal care industry, mainstreaming the notion of “clean” beauty.  

In a LinkedIn post, Renfrew stated: “Those who know me know I wanted to do something that would matter; something that would leave the world a bit better. Today I stand proud knowing that we made history.” 

“We are very grateful for Gregg’s visionary leadership as founder of Beautycounter and a pioneer of the clean beauty movement,” said a Beautycounter representative in a statement. “Her impact on the beauty industry over the past 10 years has been enormous. We wish her all the best in her next chapter and are especially appreciative of her continued support as the number-one advocate of our brand and its mission. We look forward to continuing to build upon the company’s great success in this next phase of growth.” 

The company also announced strategic changes to its executive team.  

Luana Bumachar, who has more than two decades of experience in consumer-centric brand marketing roles, has been appointed to the role of Chief Marketing Officer.  

Jennifer Lee has been promoted from Senior Vice President of Supply Chain to Chief Impact Officer.  

Christina Hoffman, who has more than two decades of talent strategy and culture experience, has been named Chief People Officer.  

Kara Trousdale, formerly the chief marketer for Amazon’s fashion division, has been named the company’s Chief Commercial Officer.