The board of directors for Direct Selling Australia (DSA) announced the appointment of Geoff Mulham as the organization’s new chief executive officer. 

Mulham has held multiple CEO positions across industries, including two decades within the direct selling channel. 

“I’m thrilled to be joining the DSA and look forward to working with our members to provide pro-active representation, advocacy, and promotional support,” Mulham said. “I am a passionate voice for our industry, and it’s my privilege to be able to steer the association through this next exciting chapter.” 

Mulham succeeds Gill Stapleton effective October 10, and will work closely with her to ensure a seamless transition.