DSA UK Makes New Board Appointments 

The Direct Selling Association in the United Kingdom announced the appointment of six new board members. 

Included in these appointments are: 

• Chair: Cliff Jones
  Sales Director, The 1:1 Diet by Cambridge Weight Plan
  Jones has been a DSA UK board member for five years and has worked with the weight loss brand for 15 years.  
• Vice Chair: Sofia Radomska
  Managing Director, Oriflame
  Radomska has been a DSA UK board member for seven years and has 16 years of experience within the retail market. 
• Board Member: Louise White
  UK Market Director, The Body Shop
  White has worked with several well-known direct selling brands, including Avon, and led several European markets for Younique. 
• Board Member: Amanda Sly
  UK Country Manager, AquaSource
  Sly brings more than three decades of industry knowledge, with an expertise in the health and beauty category. 
• Board Member: Ayo Olaseinde
  Global President, Saladmaster
  Olaseinde has more than four decades of experience in the direct-to-consumer retail sector and has led Saladmaster launches in 10 new markets across the UK, Europe, Africa and the Middle East. 
• Board Member: Lars Tewes
  Director, Clean Living International
  Tewes brings 25 years of experience in direct sales, both in the UK and the U.S. and has launched three successful companies within the channel. 
• Board Member: Marc Jordon
  Operations & Director UK & Poland, Arbonne
  Jordon has more than two decades of experience in the direct-to-consumer channel and leads the UK and Poland markets for Arbonne. 
• Board Member: Oleksandra Eichhorn
  Director of Sales DACH & UK, Kyäni
  Eichhorn has held roles within a number of direct selling brands and joined Kyäni in 2019.  

“I am delighted to welcome our new Chair, Vice Chair, and Board members, who each bring considerable and varied experience from different areas [of] business and retail,” said Susannah Schofield OBE, Director General of the Direct Selling Association. “I very much look forward to working alongside them to drive forward standards and guide the future of direct-to-consumer retail here in the UK.”