Mary Kay Inc. has appointed Dr. Lucy Gildea to Chief Brand and Scientific Officer. Dr. Gildea has been a part of the Mary Kay team since 2017, working to modernize and enhance the company’s competitiveness through product innovation and organizational efficiencies. Before joining Mary Kay, Dr. Gildea worked in beauty technology and beauty and skin product development at Procter & Gamble.

In this new role, Dr. Gildea will focus on shaping the company’s brand identity, image and strategy across platforms and geographies as she works with a newly designed cross-functional team who will seek to pioneer a new operating model that will bolster the company’s global brand and science.

“With her expertise in science and beauty innovation and customer-centric approach, Lucy will lead a strategic chapter of our transformation into the future,” said Ryan Rogers, Chief Executive Officer of Mary Kay and grandson of Mary Kay Ash. “The new Global Brand and Science organization will contribute to our mutual business success by enabling our Independent Beauty Consultants to share a transformative brand experience with their customers and thrive as personal beauty advisors, thus reinforcing the unique value proposition of direct selling.”