Sunrider International has appointed Dirk Hobgood to the role of Chief Financial Officer. Hobgood brings more than two decades of experience working with private and public global companies in the manufacturing, distribution and consumer products industries, as well as CFO experience within the direct selling channel and C-suite experience in private equity and family-owned companies. 

“We are thankful to have Dirk on board as a member of our executive team,” said Sunny Beutler, Sunrider Chief Executive Officer. “He brings a wealth of leadership experience and has an exciting vision for our financial operations. I know Dirk’s strategic thinking and expertise in financial planning will help our company achieve both our short- and long-term financial goals.”