Sunrider International has appointed Deb Bursley to the role of Chief Marketing Officer. Bursley is an experienced marketer within the direct selling industry and will oversee the company’s marketing strategies and initiatives, and will drive company growth through her expertise in digital marketing, product marketing, communications, creative services and customer analytics.

“Deb’s experience leading top marketing teams for major direct selling companies will greatly benefit Sunrider as we continue to grow our brand,” said Sunrider CEO Sunny Beutler. “She has a superb reputation, and we are confident Deb will be able to contribute significantly to the growth, development, and excitement of our teams and Independent Business Owners.”

Bursley also brings experience in corporate and subsidiary branding, product branding, product development, communications and social media.

“To be part of a company that combines the best of Eastern herbal wisdom with cutting-edge Western technology to produce world-class herbal products for healthy living is truly a privilege,” Bursley said. “I’m excited to help Sunriders’ around the world share the company’s life-changing products in innovative ways.”