PPLSI, the parent company of LegalShield and IDShield, announced that David MacLean will serve in a newly created role as the company’s Vice President of Strategic Growth within its Business Solutions division. MacLean will now oversee strategies to continue driving membership growth and lead B2C marketing and communications designed to bolster member retention.
MacLean brings more than three decades of management experience in employee benefit sales, communications and account management to the role.
“We are adding new groups to our existing block of business at an unprecedented rate,” said Glenn Petersen, president of Business Solutions. “Dave’s deep acumen and proven employee benefits leadership experience will make a significant impact on our immediate and long-term growth objectives.”