4Life President and CEO Danny Lee will serve as the Chairman of the US Direct Selling Association (DSA) for a second consecutive term. His nomination and resulting approval were made official by a unanimous vote by the association’s board of directors. As Chairman, Lee will continue to represent the more than 8 million direct sellers and 45 million customers throughout the US and Puerto Rico.

In his second term, Lee’s focus will continue to be the expansion of influence among policy makers, state and federal agencies, and the general public.

“Danny’s second term as DSA Chairman will, no doubt, prove as productive as his first,” said David Lisonbee, 4Life Founder. “I am pleased to see him represent our channel with the same ethical leadership that he’s known for at 4Life.”