Southwestern Family of Companies (SWFC) announced Dana Holmes as the company’s new Vice President of Business Development and Analysis. Holmes has more than three decades of experience as a corporate advisor in private practice and has worked across many industries, serving on corporate boards for both corporations and nonprofits. 

In this new role, Holmes will be responsible for analyzing business operations, financial data, market research and competitor data to improve the SWFC’s strategies, competitive capabilities and profitability.  

“Dana has been advising the executive team at Southwestern for more than 15 years,” said Henry Bedford, SWFC Chairman and Chief Executive Officer. “His knowledge of the company mission and structure along with his experience advising companies in growth and value enhancement strategies will greatly benefit the entire family of companies.”