4Life has promoted Dana Fortune to the role of Vice President of Marketing and Sales Initiatives. At 29, Fortune is now the company’s youngest vice president and represents a new generation of 4Life corporate leaders. 

Since joining the company in 2018, Fortune has been an important part of the marketing and communications department, and will now lead the digital marketing team, overseeing 4Life’s social media platforms, SEO, email marketing, web maintenance, and blog and app content. 

“Dana arrived at 4Life, put herself to work, and focused on a discipline that is crucial for our competitive edge,” said 4Life President and CEO Danny Lee. “It is a pleasure to work with her. Last year, she represented the company on two industry education panels: the WFDSA Virtual World Congress and the in-person Direct Selling Association’s annual conference in New Orleans. I’m confident that she and her team will continue to produce great work. She is an excellent communicator, team player, and embodies the intellectual and emotional intelligence that engenders confidence and trust in others.”