Southwestern Family of Companies (SWFC) announced that Dan Moore, who has served as Southwestern Advantage President for 49 years, will be retiring at the end of 2022. 

Moore joined the company in 1974 as a student dealer in the Southwestern Advantage summer sales and leadership program, earning enough to pay his tuition at Harvard University. Since then, he has never worked for any other company. His first promotion was to District Sales Manager after graduation, and he was frequently promoted as he helped modernize the company’s Sales School, develop its new product line and help launch additional businesses within the company umbrella. He was named to the role of President of Southwestern Advantage in 2007. 

“Dan Moore has played a foundational role in the success of Southwestern Advantage and Southwestern Family of Companies,” said Henry Bedford, CEO and Chairman of the Board at SWFC. “His caring and mentorship of students each summer has been integral in the professional path of many alumni, including many within our very own Family of Companies.”