It Works! announced Conrad Smith has been named Vice President of Customer. Smith brings a background in international law and expertise in CPG, SaaS, direct selling and customer acquisition and retention. The company stated Smith’s appointment is part of its broader strategy to “elevate the customer experience through innovative products, intuitive field tools and accelerated expansion into new markets and demographics.”

“Conrad’s expertise and leadership will be invaluable as we strengthen customer relationships and deliver greater value through technology, communication, and systems,” said Peter Griscom, It Works! President and COO. “Our goal is to make It Works! the most accessible and rewarding platform for networkers to build their businesses.”