Arbonne PBC (Arbonne) announced it has appointed Christina Snyder to the role of Chief Growth Officer. Snyder was formerly the Chief Revenue Officer for a lifestyle brand and brings more than 15 years of experience in leadership and sales in the direct selling and consumer goods industries to the company. 

“Christina is an innovative leader when it comes to building and supporting a passionate team of entrepreneurs,” shared Tyler Whitehead, Arbonne CEO. “We are very excited to have Christina join us in our mission at Arbonne. She has a strong track record of growth across multiple disciplines and implementing powerful programs and strategies to accelerate sales. Her values and her capabilities are especially suited to Arbonne’s business model of empowering more people through sustainable healthy living and we are thrilled to welcome her today.”

Snyder will be the first to hold this newly created job title with Arbonne and will be in charge of leading the sales organization and the growth strategy development and business model innovation that will support distributors around the world. She will also lead long-term business expansion development for geographic, demographic and digital opportunities.

“I am thrilled to be joining the Arbonne team as I see incredible potential for the brand at a time when the world needs authentic, purpose-driven companies to enrich our lives and feed our soul,” said Snyder. “I believe Arbonne is well-positioned to provide more people its holistic, healthy lifestyle products that are grounded in both nature and science.  I look forward to working with the dynamic leadership team at Arbonne and support and grow the opportunity for its sales leaders in a way that is unmatched across the globe.”