New Image International announced it has appointed Chris Cooper to the role of Regional Director of Asia and Africa. Cooper has more than two decades of experience in sales and senior management, with expertise in the Asia-Pacific and African markets. 

“We were fortunate to have connected with Chris with his outstanding track-record of success in this industry, and especially in the specific region of Asia-Pacific and Africa which is exactly where New Image is right now focusing our sales expansion efforts,” said Graeme Clegg, Executive Chairman and Founder of New Image International. “We are certain Chris will be able to help support our leadership development and operations as we significantly increase the international momentum currently being experienced and taking sales and our presence in the international marketplace to new record heights.”