Scout & Cellar announced the appointment of direct selling industry veteran Charla Gervers as its new Vice President of Field Development. Gervers has more than two decades of experience working with social selling companies through all phases of strategic growth—from startups to multimillion-dollar companies. 

“The ideal candidate for this role is a strategic thinker and planner with a deep understanding of fueling people through purpose and passion,” said Sarah Shadonix, Founder and CEO of Scout & Cellar. “Charla meets this profile given her extensive expertise in the industry, and proven ability to be agile in meeting the dynamic needs of the field. Her valuable approach to coaching, training, planning, empowering and inspiring make her a fantastic addition to the Scout & Cellar team.” 

Gervers has worked with a wide-range of brands and products, including health and wellness, home décor, beauty and energy and is a seasoned leader in sales, recruiting, training, coaching, events and promotions strategies. 

“I’ve learned that reevaluating the efficiency, scalability and effectiveness of internal and field systems is key to continuing a strong growth trajectory,” said Gervers. “Scout & Cellar has made extraordinary growth strides since its founding, and I’m excited to contribute to the company’s ongoing momentum.”