Energywell announced Cami Boehme has been named Chief Marketing Officer. Boehme brings almost two decades of career experience leading in the consumer-facing energy and clean technology space and has expertise building and scaling across retail, energy, solar and emerging energy platforms. Boehme has founded and sold an energy technology company, served in a CMO role for another national solar platform and has a deep understanding of brand strategy, customer experience, communications and go-to-market leadership.

Energywell believes Boehme’s appointment will accelerate its entry into the Virtual Power Plant (VPP) space to create a smarter, more resilient model that expands access to affordable energy, backup power and new ways to insulate consumers from increasing volatility and complexity from existing energy systems.

“The future of energy depends on participation—not just infrastructure,” said Michael Fallquist, Energywell CEO. “Cami brings a rare ability to translate complex energy systems into trusted, human experiences, which is critical as we build a consumer-powered energy network through our VPP strategy.”

Boehme will now lead the development of Energywell’s consumer brand and customer journey, focusing on translating sophisticated energy infrastructure into trusted experiences for customers and launching the company’s battery-enabled energy platform.