Herbalife announced Blake Mallen has been named Chief Strategy Officer and Pro2col President. Mallen is a seasoned brand builder and direct selling executive with more than two decades of entrepreneurial experience building mission-driven businesses and consumer-focused brands. Mallen is also the co-founder of Pro2col LLC and previously served as president of Pruvit, which Herbalife acquired earlier this year.

As a sought-after keynote speaker, Mallen is the host of the SHIFT podcast, in partnership with DSN, and his latest TED Talk on how to “Shift the Script” received more than one million views and counting.