Seldia, the European Direct Selling Association, named Beatrice Nelson-Beer the next Chairperson. This is the second term as Seldia Chairperson for Nelson-Beer, who is also the Chief Legal Officer of Lifeplus.

Under her leadership, Seldia anticipates strengthening its advocacy efforts, promoting sustainability and ethical practices within the industry, and facilitating collaboration among members.

“Together, we will continue to work to champion trust, protect and promote ethical practices, and advocate for the many benefits of direct selling,” Nelson-Beer said. “Preserving the integrity of our industry is a cause I am deeply passionate about, and maximizing business opportunities for the sector will remain a key focus as we move forward.”

Nelson-Beer’s appointment was confirmed alongside a newly elected Board of Directors, including:

• Frédéric Billon, Vice-Chairperson – DSA France
• Soledad Hijano, Treasurer – DSA Spain
• Giuliano Sciortino – DSA Italy
• Krister Fraser – DSA Sweden
• Tomasz Muras – DSA Poland
• Gintautas Zaleckas – DSA Baltics
• Alessandro Tschirkov – Herbalife Nutrition
• Ewa Kudlinska-Pyrz – Mary Kay
• Pontus Andreasson – Oriflame