Norwex announced the appointment of Beate Hjeltnes as CEO. Hjeltnes, the daughter of Norwex Founder Bjørn Nicolaisen, brings nearly 30 years of experience with the company and a deep expertise in the financial sector to the role, along with an unwavering commitment to its Consultant-first business model and its wider mission of helping people live a cleaner, safer and better life.

“It’s an honor to step into the role of CEO and continue growing a company that has been part of my family’s story for decades,” said Hjeltnes. “Norwex was founded by my father on a deep love for nature, and that passion was instilled in me from a young age. As I begin this next chapter, I’m focused on ensuring every decision we make uplifts our Consultants – the true custodians of our mission – ensuring that we’re all moving toward a cleaner, more sustainable world.”

“Beate and I have shared a journey that spans decades, and in that time, I’ve seen her lead with heart, conviction, and a deep sense of purpose,” said Debbie Bolton, Co-Founder of Norwex. “She shares her father’s vision for a cleaner, more sustainable world which aligns beautifully with everything Norwex stands for, and I couldn’t be more excited to see where her leadership takes us next.”