Avon International, a subsidiary of Natura &Co, announced that it has expanded Axel Moricz de Tecso’s role as Chief Commercial Officer to include oversight of the company’s core markets. This will be in addition to his existing responsibilities across global sales and omnichannel, and is part of a wider restructuring within the company’s operations to accommodate the brand’s shift toward a multi-channel distribution strategy.

“I am honored to expand my role to lead the Avon Core Markets at such an important and strategic time,” Axel said. “By refining our commercial strategy and strengthening market alignment, we will drive sustainable growth, increasing access to our products in order to let consumers find our brand when, where and how they want. For Avon, expanding into other channels like e-commerce, retail and digitizing our relationship selling model is a crucial part of our omnichannel strategy, allowing us to reach a better brand visibility for the benefit of Avon and our independent representatives who remain the core of our business. I look forward to collaborating with our talented teams to accelerate innovation and execution across our core markets.”