Asma Ishaq has been named Chief Executive Officer of Amare Global. Ishaq brings extensive leadership experience within the direct selling industry, including more than six years in the chief executive role at another large direct selling company, as well as expertise within the nutritional supplement category.

“Asma is a high-achieving leader and visionary innovator. Her entrepreneurial spirit and reputable team-building skills closely align with my vision to transform the growing mental wellness category,” says Amare Global Owner and Chairman David C. Chung. Chung acquired the company in December 2023, which offers efficacious products that target the gut-brain axis (GBX) to create a healthy microbiome that helps to support mental wellness and a balanced lifestyle. 

“Joining forces with David Chung and the talented team, I know we’re poised to redefine the mental wellness category with innovative solutions that resonate deeply with today’s needs,” Ishaq wrote in a statement. “I’ve never been more passionate and determined to execute a company’s vision. I’m eager to lead with a servant’s heart and a vision that values genuine care and community. Together, we will elevate the mental wellness landscape making it accessible and meaningful for all.”