Jordan Essentials announced Ashley Collins has been named Fractional Chief Marketing Officer. Collins brings extensive industry experience, more than two decades of career experience within the wellness and beauty category and has particular expertise in scaling global product launches, driving operational excellence and mentoring high-performing teams.

“Jordan Essentials is a purpose-driven company focused on wellness, clean beauty, and empowering women through products that truly make a difference,” Collins said. “Their heart for community, transparency, and American-made, effective solutions deeply aligns with my own values—and I’m thrilled to bring my experience in brand strategy, growth marketing and direct sales into this new role.”