Zurvita, Inc. announced Alex Hoffmann has been appointed President. Hoffmann has more than three decades of experience in the industry leading both corporate and distributor teams within the channel, with expertise in building profitable markets across North America, LATAM and Europe. He will now lead Zurvita’s sales, field and business development efforts.

“We are excited to welcome Alex to our executive team,” said Jay Shafer, Zurvita Holdings Founder and CEO. “He is passionate about people, and he understands the impact of leading by example, devoting his career to developing and empowering people to reach for more. This is in line with our commitment and focus of being a company of provision, empowering people to take control of their health and happiness. With his knowledge and proven track record in both corporate and as a field-leader, we believe Alex is well-positioned to lead Zurvita’s Consultants towards maximizing their potential for growth.”