Alejandro García, 4Life General Manager of Ecuador, has been named the 2025-2027 President of the Ecuador Association of Direct Sales (AEVD). García joined 4Life in his current role in 2021 and is known for his leadership skills and commitment to the greater industry.

As President, 4Life stated that García would focus on “strengthening the credibility of the sector—promoting ethical practices among associated companies—and generating initiatives that benefit consumers throughout the country and South America” during his tenure serving the association’s 18 multinational companies.

 “We are grateful for Alejandro’s leadership in Ecuador,” said Preston Richards, 4Life Senior Vice President. “He will make significant contributions to AEVD.”