S3, E47: Articles from the October/November/December 2026 issue Direct Selling News

In this podcast, we share articles straight from the pages of the October/November/December 2026 edition of Direct Selling News. This episode explores two important opportunities for direct selling companies: building communities that create meaningful connections and expanding into two of Latin America’s promising markets.

First, What Community Actually Means by Heather Chastain, Founder and CEO of Bridgehead Collective, examines new research into what consumers and sellers truly value about brand communities. Based on a study of 1,000 Americans, the findings reveal that belonging, recognition and personal connection play an important role in purchasing decisions and engagement. In fact, 80 percent of respondents said they would be more likely to purchase from a direct seller they already knew. But the research also shows that different generations have different expectations for communication and engagement. Heather explores how companies can use these insights to personalize their approach and create communities where people genuinely feel seen.

Then, The Andes Are Open for Business by Alex Hoffmann takes us to Colombia and Peru, two direct selling markets entering a new chapter of opportunity. Colombia’s established industry generates more than $2.3 billion annually, while Peru’s direct selling sector reached approximately $1.4 billion in 2025, growing 8.6 percent year over year. Alex examines the market conditions, regulatory considerations and cultural differences companies need to understand before expanding into the region.

From strengthening brand communities to identifying international growth opportunities, Episode 47 offers valuable insights for leaders looking to build stronger, more sustainable businesses.

Listen to this podcast below or available on your favorite podcast platform: Apple, Spotify, Audible