Farmasi Ukraine announced a strategic partnership with Jerelia, a Ukraine-based direct selling brand that specializes in cosmetics and wellness products. The collaboration is expected to increase opportunities for leaders, customers and entrepreneurs across Ukraine as the two companies blend their local market expertise and combine their global resources, approach to innovation and ability to scale.
Jerelia has a multi-year history in the region and a strong presence in Ukraine that includes a strong network of leaders and an engaged community. Jerelia leaders will now integrate into the Farmasi network to create a unified future together under the Farmasi brand umbrella.
Farmasi stated that this agreement is part of its ongoing commitment to invest in key markets while supporting entrepreneurs with the products, digital tools, education and opportunities they need to build successful businesses, and that the combined strengths of both Jerelia and Farmasi will create even greater value for customers and expand opportunities for leaders to achieve their individual goals.
“This partnership represents more than the coming together of two organizations—it represents the alignment of shared values, entrepreneurial spirit and a common vision for the future,” said Emre Tuna, Farmasi President. “We are honored to welcome Jerelia’s leaders and community into the FARMASI family. Their passion, dedication and accomplishments have built an extraordinary foundation, and we are excited to support their continued growth with the strength of FARMASI’s global platform, innovative product portfolio and international opportunities.”
