Sunrider International announced the promotion of Karen Cornejo to Vice President of Operations, SEA Pacific Region. Cornejo joined Sunrider as the leader of its Southeast Asia operations, where she worked to strengthen regional vision and build organizational momentum through team alignment and operational discipline.

In this expanded role, she will navigate diverse regulatory environments, cultural dynamics and varying stages of market maturity, while maintaining a strong focus on scalable systems, leadership capability and sustainable growth across the AMEA region.

“I am excited to step into this new role at an important phase of Sunrider’s growth,” Cornejo said. “I remain deeply committed to advance Sunrider’s mission and market leadership by strengthening operational excellence, supporting our field leaders and driving sustainable growth across the region.”