Whitney Rose, TV personality and entrepreneur, announced the launch of Sōl People, a new social selling company focused on a 360-degree “wholistic” wellness approach to healing, self-love and transformation. Ashlee Headlee will serve as Co-CEO and Co-Founder for the brand. The company’s leadership team is already host to industry veterans who have collectively earned millions across their individual careers.
“I am amazed by the intricate synchronicities that brought Sōl People to life and beyond humbled to be on this mission with Whitney,” Headlee said. “Our intention is to create a beautiful community where people can come exactly as they are and hold space for each other as we learn to authentically love our souls. In this safe space, we provide the guidance, tools, and support for healing and transformation, all while embracing self-love every step of the way.”
The new brand will pair its products, including exclusive access to the Wild Rose Beauty skincare line, with digital courses and access to community to help “harmonize the mind, body and soul.” Additional key products will include sōl Glo, a ceramide drink formulated to improve skin, and sōl Vibe, a nootropic supplement for brain health.
“Becoming a co-founder and co-CEO of Sōl People is truly a dream realized,” Rose said. “I’ve been involved in one way or another with the direct selling industry for most of my life, and now I get to take that one step further. Our innovative business model, which integrates products, courses, and a community, envisions a future where our company stands as a beacon of self-love and transformation. The commitment to fostering self-celebration and growth aligns with values I hold most close to my heart and just like our company name represents the sun, I see a bright, sunny, sōl future ahead.”
The prelaunch date for Sōl People will happen on June 20, chosen intentionally to coincide with the Summer Solstice.
