LR Health & Beauty announced a new generation of products in the “beauty food” category with the LR 5in1 Beauty Elixir and the LR 5in1 Men’s Shot. These new product formulations are tailored to support the body through daily stressors and environmental influences by providing nutrients in proportions that achieve higher potential efficacy.
At the intersection of dietary supplements and cosmetics, these new formulations combine active and preventive complexes like collagen and hyaluronic acid, selected plant extracts, aloe vera, blood orange, ginseng and natural ingredients that offer sustainable internal prevention while promoting healthy skin, hair and nail growth.
The new product formulations are now presented in a design that keeps sustainability in mind, with drinking ampoules made from recycled PET and materials from FSC-certified sources.
“We have taken our innovative 5in1 concept to the next level,” said Jörg Körfer, LR Health & Beauty CEO. “The 5in1 Shots form the interface between our health and beauty segments and illustrate how closely inner health and outer radiance are connected.”
The relaunch was presented at an international sales event in Düsseldorf, where the company said it received consistent positive feedback.
“We are extremely pleased with the relaunch,” Körfer said. “With the new 5in1 Shots, we are setting new standards in terms of both taste and design. This is also reflected in the feedback from our sales partners: They are enthusiastic.”
The company remains committed to its “Made in Germany” philosophy of quality and said it is preparing insourcing so that production can take place exclusively at the company’s headquarters in Ahlen.
