eXp Realty announced its official launch into South Korea. This expansion is expected to be a market disruptor, as South Korea’s traditional brokerages are still based in rigid hierarchies and fixed office workflows.
“Most brokerages in Korea are running on an old model, built for the boss, not the agent,” said Felix Bravo, eXp Realty Managing Director, International. “And they’re doing exactly what they were designed to do: control agents, limit upside, and protect the hierarchy. You’ve got people putting up real numbers, doing international business from their phones, and they’re still stuck under office quotas and legacy rules. That’s not a system you fix. It’s one you replace. We’re not here to compete with that model, we’re here to end it. And to give agents a platform that finally sees them as the business.”
A live event in Seoul welcomed agents and shared the eXp global vision and commitment to building agent-led growth through revenue share, equity opportunities, competitive commissions, mentorship and remote culture. Thomas Kim, who has a proven track record as a top producer within Korea’s traditional brokerage system, will lead eXp Korea.
“I know what it’s like to build a career inside a traditional brokerage and how limiting that can be,” Kim said. “eXp gives Korean agents what I never had: a real chance to grow through sales, team building, stock ownership, and even global referrals. But more importantly, it’s growth that benefits them, not just the brokerage. This is a platform where the agent finally comes first.”
This expansion builds upon four previous eXp Realty international launches this year, including Peru, Turkey, Ecuador and Japan.
