Zinzino AB announced plans to acquire direct sales company Truvy. The asset acquisition will include Truvy’s distributor database, associated customer register, inventory and IP rights. Truvy’s brand portfolio includes a range of health and weight loss products and operates on a global scale within North America, Latin America and South Korea. Additionally, Zinzino stated that it intends to acquire 100% of shares within Truvy’s South Korean subsidiary with the goal of accelerating increased distribution power in the country.
Through a purchase price of $4 million that will be settled through newly issued Zinzino shares, Zinzino’s signed letter of intent states that it will finalize the acquisition agreement in Q3 of 2025. There will be additional purchase prices based on future sales development with a maximum of $16 million, which the company stated would also be settled with newly issued Zinzino shares.
“Individualized advice and tailored solutions are the future, and not just in health and wellness,” said Dag Bergheim Pettersen, Zinzino CEO, and David Brown, Truvy CEO and Co-founder. “Together, we have many years of combined industry experience and everything it takes to drive the modern, personalized shopping experience through direct sales.”
This acquisition follows other strategic acquisitions for Zinzino, including VMA Life in 2020, Enhanzz in 2022, Xelliss and ACN in 2024 and asset acquisitions of Zurvita, Valentus and Ecosystem in 2025.
