Hosted by Rob Sperry, the podcast gives leading direct selling companies a powerful platform to share their stories.
Direct Selling News (DSN) provides value to direct selling executives through reputable, trustworthy journalism. Their mission is to share positive stories of companies building the right way, offering a direct counterpoint to the negative noise the industry receives. With that in mind, DSN announces the launch of their newest podcast, Built to Last, hosted by Rob Sperry.
Built to Last expands the DSN brand by actively engaging directly with the channel’s leading companies and inviting them to share their stories on the pod. It’s a unique opportunity for companies to engage with a credible third-party podcast that highlights the direct selling companies creating real impact through their vision, innovation and staying power.
The journalistic approach offers prospective distributors and customers a trusted, in-depth look at what makes featured companies stand out. Designed to be shared by corporate and field associates as a belief-building resource, each episode positions a featured company as trustworthy, future-focused and backed by the authority, reputation and objectivity of DSN.
Built to Last is a fresh, modern re-imagining of old-school third-party magazines like SUCCESS from Home. It allows companies to share their origin story fast, free and globally via an innovative podcast that resonates with today’s modern distributor or prospect.
Right Content. Right Timing.
Host Rob Sperry has spent two decades in the direct selling profession—coaching, consulting and building alongside the top one percent of earners and executives. He’s personally trained over 1,700 verified six and seven-figure earners. Through his high-level consulting and training platforms, Sperry bridges the gap between corporate strategy and field execution. His credibility, knowledge, enthusiasm and charisma set the perfect tone for these engaging—and belief-building—episodes.
The podcast launches with 16 initial episodes where Sperry recaps his latest book, Built to Last. It’s a leadership playbook for owners and executives who are tired of patchwork solutions. Sperry believes direct selling doesn’t have a recruiting problem—it has a retention problem. And, in Built to Last, he examines the retention challenges facing direct selling and offers some actionable, straightforward solutions.All of Sperry’s insights aregrounded in field experience, backed by consulting for some of the most well-known direct selling brands and sharpened by conversations with leading distributors.
Listeners of the Built to Last podcast will receive a complimentary digital download of the book when they subscribe at builttolastpodcast.com. New episodes will launch every other Thursday starting August 21st.
A Powerful Platform
Making Built to Last a part of the DSN media family of podcasts, print and digital publications and research initiatives provides a valuable resource to the executives around the globe that already trust the brand. It also offers third-party validation to distributors whether they are just getting started or veterans looking for a fresh start or reset.
As DSN Founder and CEO Stuart Johnson explained, “We’re very excited about what Built to Last represents and the opportunity it offers for direct selling companies. Rob’s perspective is compelling and timely. It perfectly captures the pulse of the channel—which in times of evolution is so critical to success. I’m thrilled to give companies a chance to tell their stories on our platform with the third-party validity only DSN can provide.”
It’s a sentiment shared by Sperry. “Every episode is structured to deliver value, give clarity and help decision makers across the industry think deeper and lead better. We’re creating something the field can trust and something the top companies can use to sharpen their edge.”
