Ruby Ribbon announced it will begin shuttering operations.
“Today, with a heavy heart, we are letting our community know that Ruby Ribbon will begin the process of winding down our business,” the company wrote in a statement. “This incredibly difficult decision was shaped by the many challenges facing today’s economy and retail landscape.”
The company, which began more than a decade ago, has focused on providing women with confidence, comfort and support through finding the right bra. As the company embarks on this transition, its full collection will continue to be available to shop while supplies last.
“With deep appreciation for your support and loyalty, we wish you comfort, compassion and empowerment…just as you have helped us foster through the years,” the company wrote in a statement.
